Thursday, July 2, 2009

Why Do You Need a Social Web Strategy?

Why Do You Need a Social Web Strategy?

In our last article in this series, we discussed why television, print and radio advertising has lost its appeal. While we are still at the beginning of the social web era, marketers need to get heavily involved. By waiting, you are giving your competition time to develop a strategy to attract your customers. Once this happens, you will have to spend more and work harder to get them back.

In this article, we will discuss how the social web can be used to target new customers. In addition to providing predictive marketing analytical models, we also offer social media research and tools to help you develop a positive global reputation online. This includes web development, search optimization, website translation and localization services in over 30 languages.

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