The Marketing Analysts Blog
Data driven marketing decisions
Last Build Date: Mon, 17 Aug 2009 18:52:38 +0000
Mon, 17 Aug 2009 18:45:08 +0000
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THE MARKETING ANALYSTS offers German translation, interpretation and transcription service to help health care providers, pharmaceutical distributors and medical equipment manufacturers service and support international markets.Tue, 11 Aug 2009 22:08:33 +0000
With lives at risk, it's critically important that your medical translation firm provide complete accuracy, professionalism and on-time service. At THE MARKETING ANALYSTS, we feel a moral obligation to provide error free medical translations.Tue, 11 Aug 2009 18:25:02 +0000
Although we are headquartered in the US, THE MARKETING ANALYSTS uses real, native Korean speakers to ensure that your documentation is presentable, understandable and professional. To meet your needs,we are available to assist you 24-hours/7-days a week.Mon, 10 Aug 2009 17:29:58 +0000
THE MARKETING ANALYSTS specialize in oil translation, gas translation, drilling translation, and mining translation services. Our competencies include the technical know-how to assemble engineering reports, operation manuals and scientific studies in over 180 languages.Fri, 07 Aug 2009 18:15:02 +0000
Regardless of the size of your translation project, THE MARKETING ANALYSTS are eager to assist you with your Spanish translation needs. Our professional Spanish language translation team consists of many experienced document translators who specialize in translating different types of documents including adoption paperwork, technical manuals, employee handbooks, legal contracts, medical reports, medical records, purchase and lease agreements, books, birth and death certificates, marriage certificates, divorce decrees, real estate documentation, diplomas, college transcripts, and any other documents you may need to have translated into or from Spanish.Fri, 07 Aug 2009 14:20:41 +0000
French translators from THE MARKETING ANALYSTS can help you identify how best to communicate and market to any French-speaking audiences. We also provide French translation service for technical documents , websites , university transcripts, certificates, medical documents, legal documents, general correspondence and any other type of document.Thu, 06 Aug 2009 22:22:17 +0000
As an online business owner or a corporation seeking to expand into the Japanese market, you must hire a reputable and trained translation agency like THE MARKETING ANALYSTSMon, 03 Aug 2009 11:28:56 +0000
THE MARKETING ANALYSTS is concerned with helping clients identify, select and implement successful marketing strategies. Our intent is to provide our clients with advanced research solutions to improve the quality of strategic decision-making. Clearly, the right strategic decision-making produces the positive outcomes that every organization seeks. However, wrong decisions may produce disastrous results. As example, here are some startling statistics from well-known American retailers:Fri, 31 Jul 2009 04:39:59 +0000
Through multivariate statistical analysis, THE MARKETING ANALYSTS can take several advertising concepts and determine the most effective design that will maximize your advertising ROI. Regardless of the hundreds of combinations of variables (different prices, offers, imagery, text, size, placement, color, etc.) that your copy tests involve, we can quickly reduce our testing to a dozen [...]Mon, 27 Jul 2009 20:37:34 +0000
In a recent blog entry, we wrote about a compositional approach to perceptual mapping known as discriminant analysis. Correspondence Analysis is another method used to create perceptual maps that involves a set of objects and attributes (ex. distinctive product or service attributes by demographic group) from a contingency table that are plotted on a shared perceptual map.Thu, 23 Jul 2009 12:39:44 +0000
We are ready to assist you with your translation from Arabic to German, Spanish, Italian, Japanese, Chinese, Polish, Russian, English or any other language.Wed, 22 Jul 2009 11:10:12 +0000
If you are not an experienced website designer or web programmer, developing a website can be a very tedious process. You need to deal with all sorts of things like HTML, Java, Flash, tables, CSS, slicing, PHP, MySQL, .NET, etc. For this reason, we strongly encourage to select an experienced design firm.Fri, 17 Jul 2009 23:23:13 +0000
With our team of certified translation specialists, we specialize in providing translations to and from nearly every spoken language. Our team includes certified Arabic translators, certified English translators, certified French translators, certified German translators, certified Hindi translators, certified Japanese translators, certified Portuguese translators, certified Russian translators, certified Spanish translators and more.Thu, 16 Jul 2009 04:26:11 +0000
Discriminate analysis, a multivariate technique used for segmentation and predicting group membership is often used for this type of problem because of its ability to classify individuals or experimental units into two or more uniquely defined populations.Wed, 15 Jul 2009 00:28:15 +0000
While copytesting is in wide use throughout the world, it is usually low quality and rarely provides meaningful information. To help ensure the ROI of your next advertising campaign, THE MARKETING ANALYSTS offers the following copytesting suggestions.Tue, 30 Jun 2009 22:04:01 +0000
Regardless of the size of your business, a blog and user friendly Content Management System must be a critical components of your Marketing Mix.Fri, 26 Jun 2009 18:54:24 +0000
You can improve your Marketing ROI by preventing customer defection and targeting customers who are more likely to be loyalty. This requires analytical customer segmentation and target marketing strategies.Fri, 26 Jun 2009 06:19:56 +0000
Before you design your next marketing campaign, you should consider the ideal type of customer that you want to target. To maximize effectiveness and ROI, marketing collateral should target the right audience, with the right offer and be delivered through the right medium. However, knowing the best offer, storyline, theme, length and medium requires in-depth knowledge about your target. Gaining this level of knowledge often requires marketing research and the aid of multivariate data analysis.Sat, 20 Jun 2009 06:56:22 +0000
Some of the main types of conjoint analysis include Choice Based Conjoint (CBC), MaxDiff, and Adaptive Conjoint Analysis (ACA). Because each offers special advantages, THE MARKETING ANALYSTS offers all major types to address the specific requirements of your project.Wed, 17 Jun 2009 05:51:55 +0000
Many companies hire translators to translate their websites, marketing materials and technical documents without taking the proper care to ensure that they will be done accurately. Whether you need translation of a website, translation of certificates, or translation of technical documents for the oil and gas industry or the health care industry, it is important that you ensure your translation is done professionally. THE MARKETING ANALYSTS offers the highest quality translations in over 30 languages.Tue, 16 Jun 2009 23:49:27 +0000
THE MARKETING ANALYSTS offers proactive marketing research techniques to determine if the amount of differentiation of a new SKU offers incremental value. This type of research provides extremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.). By providing answers to questions like “What is the best set of product combinations (SKU’s) that will maximize profitability?”, “What is the most efficient combination of SKUs to offer that maximizes the differences between SKU’s and avoids perceived similarity?” and “What should the priority be when offering new SKU’s?” Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch plansTue, 16 Jun 2009 03:45:55 +0000
At THE MARKETING ANALYSTS, we believe that it is critical that your web presence be a part of your marketing mix. With our talented team of professionals, we will develop a solution that gives you a competitive advantage. Contact us today for a no pressure, professional evaluation and learn what our team of web consultants can do for you.Sun, 14 Jun 2009 06:44:06 +0000
Today, companies must focus on making smarter investments in customer retention. Customer retention strategies must address consumer trends toward less expensive product and service alternatives.Fri, 12 Jun 2009 11:43:18 +0000
Segmentation, targeting, and positioning are marketing techniques used to gain competitive advantage. These techniques are used in a differentiation products and address the special needs of various customer segments.Wed, 10 Jun 2009 08:19:09 +0000
THE MARKETING ANALYSTS offers a variety of analytical marketing research, quantitative marketing analysis and predictive marketing mix solutions that can make your firm more competitive.Mon, 08 Jun 2009 00:38:45 +0000
When you need the service of a technical language translation firm, you should turn to the firm that offers personal service, high accuracy, translators with real industry experience, and an agency that gives your project the attention it deserves.Sun, 07 Jun 2009 02:40:52 +0000
THE MARKETING ANALYSTS, offers marketing packages designed for small businesses seeking more cost effective advertising solutions.Sat, 06 Jun 2009 22:26:01 +0000
By developing custom Marketing Mix Models for each client, we provide actionable recommendations that can improve your ROI and allow you to make better decisions allocate your marketing budget.Sat, 06 Jun 2009 09:38:42 +0000
In today's economy, a business could easily argue against expensive luxury services like Marketing Research. Still, as I hear from business leaders about their woes in this time of fiscal crisis, my reaction is "expensive compared with what?"Wed, 03 Jun 2009 09:32:05 +0000
Market Basket Analysis is a breakthrough that can recharge the marketing strategy for your retail business.Mon, 01 Jun 2009 21:22:37 +0000
Powered by open source technology, our CMS solutions empower non-technical employees to add, update, design and remove web content. Reduce the need for timely, specialized web site maintenance by contacting us today!Fri, 29 May 2009 23:39:43 +0000
By putting off efforts to develop a social media strategy, you are giving your competition time to develop a strategy to attract your customers and gain competitive advantages.Wed, 27 May 2009 05:31:11 +0000
Because our international teams of language translators hold advanced language degrees, we stand behind their work with a complete satisfaction guarantee.Tue, 26 May 2009 21:12:15 +0000
If you haven’t started a blog already, you need to get on the bandwagon. It’s a different world today and you simply can’t rely on television, print and radio to reach you intended market anymore. In fact, according to a recent research study, only 18-percent of television advertising actually provides a positive return on [...]Tue, 26 May 2009 04:19:42 +0000
Strategic product line planning involves a proactive marketing research technique that determines the optimal set of product combinations that minimize marketing risks and maximize the difference among items to avoid perceived similarity. This approach provides manufacturers with answers before they invest in product development and marketing launch plans.Mon, 25 May 2009 03:48:02 +0000
Most advertising firms don’t even conduct real advertising research. Even among the “large advertising” companies, only a few conduct statistically valid research.Wed, 20 May 2009 13:24:57 +0000
Today, predictive data mining has become an essential tool for strategic decision making at many mid-size companies and large corporations.Wed, 20 May 2009 05:51:37 +0000
The Google Page Rank is the primary factor for a successful web site strategy. While the actual calculation is kept secret, certain aspects are known factors. The most important factors are unique content and established credibility.Tue, 19 May 2009 23:34:56 +0000
With the adoption of data warehouses by most companies, marketing-mix models are gaining popularity particularly in the consumer packaged goods, Financial Services, Automotive, pharmaceutical and Hospitality industries. In fact, P&G, Kraft, Coca-Cola, Pepsi and other Fortune 500 companies are already considering it an integral part of their marketing planning.Tue, 19 May 2009 20:45:17 +0000
Beat the Recession: Hire A Translator & Grow Your Business
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