Analytical Predictive Marketing Research
While there are thousands of Marketing Research companies, only a few are truly capable of performing the following types of analyses. THE MARKETING ANALYSTS have the expertise and advanced technical capabilities to design, analyze and prepare custom, detailed studies with precision. We guarantee that our competition can't match our level of experience, quality, service and price.
New Product Development
Is your new product idea as good as you think it is? Does it have strong appeal? How does it perform under real-world conditions? Does it offer meaningful benefits? Will it be profitable?
In a hyper-competitive world of complex product lines and service offerings, opportunity is lost when sellers make sub-optimal decisions about product features and attributes. Our proprietary survey and analysis system accurately determines the best combination of product features and price that are most appealing to your customers and profitable to your company.
THE MARKETING ANALYSTS uses a sophisticated algorithm that provides significant advantages over outdated techniques like conjoint analysis that ignores statistical interactions. The real world is full of interactions and your new product decision should reflect them. Read More: New Product Development
MAXIMIZE Online Advertising ROI
Return On Investment, simply stated is how much you make for what you spend.With increasing competition it has become difficult for many marketers to achieve good return on their investments. Using sophisticated analytics, THE MARKETING ANALYSTS can easily determine the response and placement criteria needed for an optimal online advertising strategy.
Read More: Online Advertising Concept Tests
MAXIMIZE Direct Mail ROI
When it comes to low direct mail response rates, sometimes better copy and design aren't’t the solutions. Instead, the problem is in who you are targeting. At THE MARKETING ANALYSTS, we produce models that segment your customer database by identifying customers with the highest likelihood for responding to specific, targeted campaigns.
From strategic marketing solutions to execution, our predictive marketing analyses have been successful in maximizing the return on every marketing dollar you spend on advertising. Read more: Direct Mail ROI
Recognize Trends that can drive new business
Does your company have the resources to predict trends and produce reliable forecasts that are essential for implementing successful strategies? If not, the MARKETING ANALYSTS is ready to assist you. Our skilled statisticians use advanced modeling and statistical techniques to work with time-series data. We can analyze historical data, predict trends, and deliver information in ways you can understand and use. Read More: Market Trends
Market Analysis and Corporate Report Writing
At THE MARKETING ANALYSTS, we believe that the role of the Marketing Analyst is well suited for outsourcing. As a client, your company receives a full staff of part-time employees, highly trained in their 'niche' to produce superior results. In addition, THE MARKETING ANALYSTS has the right people, necessary technology, advanced data analytical capability and expertise in business intelligence to produce superior results. Read more: Report Writing
Put the Brakes on Customer Churn...Measure Your Customer Lifetime Value
The majority of all customer satisfaction studies are conducted incorrectly by untrained professionals who lack the skills to develop a research plan, design a good survey, analyze the data and derive meaningful results. In contrast, our customer satisfaction and loyalty measurement systems provide information about relevant satisfaction attributes and overall satisfaction and loyalty, not just concerning performance level, but also causal relationships –
that is, the impact of driving satisfaction attributes on customer satisfaction and loyalty. This sort of analysis requires the use of multivariate statistical procedures to derive the importance that each driver contributes in creating overall satisfaction and loyalty. Read More: Customer Satisfaction
Boost In-Store & Online Sales with Strategic Market Basket & Affinity Analysis
If you shop at Amazon.com, then you’you've seen recommendations like . . . ,“ Customers who bought this item also bought. . .”, . . .,“ We also recommend. . .”, “ Buy these two items together and save . . . .” Amazon.com has become extremely successful by using this analytical marketing strategy to generate incremental business through product promotion, cross-selling and product placement. This particular technique, known as Affinity Analysis or Market Basket Analysis (MBA), is used to determine the likelihood that a set of items will be bought together. Read More: Market Basket Analysis
Make Better Product Line Decisions
Strategic product line planning involves a proactive marketing research technique that determines the best set of product combinations (ex: such as colors, flavors, scents, sizes, etc.) that minimize marketing risks (retail space limitations, stock-outs, poor visibility, etc.) and maximize the difference between items to avoid perceived similarity. This approach provides manufacturers with answers before they invest in product development and marketing launch plans. Read More: Product Line Strategy
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