Why Marketing Outsourcing Works in the USA – Not Bombay!
| In today’s economic climate, businesses are looking to cut costs everywhere in order to survive. One area that is increasingly being outsourced to countries like India is marketing. |
Marketing Outsourcing Works in the USA – Not Bombay!
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jul 15, 2009 – In today’s economic climate, businesses are looking to cut costs everywhere in order to survive. One area that is increasingly being outsourced to countries like India is marketing. This should come as no surprise as we continue to hear stories that suggest work can be performed offshore at a fraction of typical US pay rates. But if those figures sound too good to be true, that’s because they are.
Bargain-basement labor rates tell only a fraction of the story about offshore outsourcing costs. The truth is, no one saves 80 percent by shipping marketing work to India or any other country. Few can say they save even half that amount. In fact, acknowledged leaders in developing offshore best practices at best report savings of little more than 20 percent by outsourcing to India. While that may seem like substantial savings, it takes years of effort and many companies report that offshore outsourcing end up costing an American companies in the long run in terms of missed deadlines, poor quality work and embarrassing mistakes.
Although Marketing can be “Outsourced”, THE MARKETING ANALYSTS do not think it should ever be “Off-shore Outsourced”. This is because marketing is so critical to a business that it requires careful nurturing, personal attention and local management. Further, it requires a deep understanding of local markets that “offshorers” cannot develop sitting half a world away. For this reason, the strongest companies maintain a local marketing staff who can identify with the vision and culture, while researching, communicating, promoting and analyzing with passion.
As an alternative, THE MARKETING ANALYSTS believe that “Local Outsourcing” can offer substantial savings. As a client, your company receives a full staff of part-time employees, highly trained in their 'niche' to produce superior results. In addition, THE MARKETING ANALYSTS has the right people, necessary technology, licensed software, advanced data analytical capability and expertise in website technology, language translation, and business intelligence to produce superior results.
Our staff holds advanced degrees in Marketing, Statistics, Computer Science and Finance and is skilled in the art of converting data into important and actionable results. While we prefer to receive data in Excel file formats, our staff is experienced with the leading report writing
As you evaluate your outsourcing choices, keep in mind that there are advantages to outsourcing and disadvantages of outsourcing. Look at each one of the outsourcing disadvantages listed below and decide what impact that item would have on your business. If the outsourcing disadvantages outweigh the advantages of outsourcing, then you should avoid outsourcing those operations.
1. Loss Of Managerial Control
2. Hidden Costs
3. Threat to Security and Confidentiality
4. Quality Problems
5. Tied to the Financial Well-Being of Another Company
6. Bad Publicity and Ill-Will
For more details, please visit http://www.themarketinganalysts.com/
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ABOUT THE MARKETING ANALYSTS
THE MARKETING ANALYSTS was founded in Dallas, Texas and has satellite offices in Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs. Initially launched as a predictive marketing research company, we now provide a variety of integrated marketing solutions including content management systems, search engine optimization, proofing and language translation services.
Our team is highly talented and consists of respected Marketing Ph. D's, experienced Marketing Managers, talented Computer Science professionals and competent Language Translators who hold advanced degrees from respected universities known around the world.
With our highly skilled associates, we are able to leverage all activities effectively to meet each of our client's unique objectives.
Our strategic mix of marketing-based services include:
» Quantitative Services
* Analytical Marketing Research
* Predictive Marketing Models
* Advanced segmentation
* Predictive Data Mining and AI
» International Translation & Localization Services
* Medical Records
* Web sites with Search Optimized Content
* Marketing/PR Collateral
* Academic Files
* Industry specific documents
* Proofing
» Web Design & Development
* Search Engine Optimization (SEO)
* Dynamic Web sites
* Predictive Ad Response
* Content Management Systems (CMS)
* Social Media Analysis
Our unmatched professionalism and commitment to achieving results guarantees the highest level of client service, every time. We look forward to the opportunity to serve you.
Bargain-basement labor rates tell only a fraction of the story about offshore outsourcing costs. The truth is, no one saves 80 percent by shipping marketing work to India or any other country. Few can say they save even half that amount. In fact, acknowledged leaders in developing offshore best practices at best report savings of little more than 20 percent by outsourcing to India. While that may seem like substantial savings, it takes years of effort and many companies report that offshore outsourcing end up costing an American companies in the long run in terms of missed deadlines, poor quality work and embarrassing mistakes.
Although Marketing can be “Outsourced”
As an alternative, THE MARKETING ANALYSTS believe that “Local Outsourcing”
Our staff holds advanced degrees in Marketing, Statistics, Computer Science and Finance and is skilled in the art of converting data into important and actionable results. While we prefer to receive data in Excel file formats, our staff is experienced with the leading report writing
As you evaluate your outsourcing choices, keep in mind that there are advantages to outsourcing and disadvantages of outsourcing. Look at each one of the outsourcing disadvantages listed below and decide what impact that item would have on your business. If the outsourcing disadvantages outweigh the advantages of outsourcing, then you should avoid outsourcing those operations.
1. Loss Of Managerial Control
2. Hidden Costs
3. Threat to Security and Confidentiality
4. Quality Problems
5. Tied to the Financial Well-Being of Another Company
6. Bad Publicity and Ill-Will
For more details, please visit http://www.themarketinganalysts.com/
************************************************************
ABOUT THE MARKETING ANALYSTS
THE MARKETING ANALYSTS was founded in Dallas, Texas and has satellite offices in Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs. Initially launched as a predictive marketing research company, we now provide a variety of integrated marketing solutions including content management systems, search engine optimization, proofing and language translation services.
Our team is highly talented and consists of respected Marketing Ph. D's, experienced Marketing Managers, talented Computer Science professionals and competent Language Translators who hold advanced degrees from respected universities known around the world.
With our highly skilled associates, we are able to leverage all activities effectively to meet each of our client's unique objectives.
Our strategic mix of marketing-based services include:
» Quantitative Services
* Analytical Marketing Research
* Predictive Marketing Models
* Advanced segmentation
* Predictive Data Mining and AI
» International Translation & Localization Services
* Medical Records
* Web sites with Search Optimized Content
* Marketing/PR Collateral
* Academic Files
* Industry specific documents
* Proofing
» Web Design & Development
* Search Engine Optimization (SEO)
* Dynamic Web sites
* Predictive Ad Response
* Content Management Systems (CMS)
* Social Media Analysis
Our unmatched professionalism and commitment to achieving results guarantees the highest level of client service, every time. We look forward to the opportunity to serve you.
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THE MARKETING ANALYSTS is a seasoned team of respected Marketing Ph.D's, experienced Marketing Managers, Computer Scientists, Statisticians and Language Translators who have worked with leading consumer products companies and business-to-
We are a veteran run business and we support our troops / veterans abroad. As a token of our appreciation for your services, we offer modest discounts to business owners and managers for their service to our country. Not only do you get the highest quality web design, search engine optimization, marketing research and language translation services but also the best price.
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