Mastering Your Corporate Marketing Strategy With Marketing Audits

Mastering Your Corporate Marketing Strategy With Marketing Audits

A Marketing Audit is a comprehensive, systematic, independent, and periodic analysis that examines a company's strengths in relation to its current and potential market(s). The comprehensive analysis covers all aspects of the marketing climate.
http://www.themarketinganalysts.com/en/pages/marketing-audits-your-path-to-a-successful-marketing-strategy/