Why Marketing Outsourcing Works in the USA – Not Bombay!
In today’s economic climate, businesses are looking to cut costs everywhere in order to survive. One area that is increasingly being outsourced to countries like India is marketing. This should come as no surprise as we continue to hear stories that suggest work can be performed offshore at a fraction of typical US pay rates. But if those figures sound too good to be true, that’s because they are.
Bargain-basement labor rates tell only a fraction of the story about offshore outsourcing costs. The truth is, no one saves 80 percent by shipping marketing work to India or any other country. Few can say they save even half that amount. In fact, acknowledged leaders in developing offshore best practices at best report savings of little more than 20 percent by outsourcing to India. While that may seem like substantial savings, it takes years of effort and many companies report that offshore outsourcing end up costing an American companies in the long run in terms of missed deadlines, poor quality work and embarrassing mistakes.
Although Marketing can be “Outsourced”, THE MARKETING ANALYSTS do not think it should ever be “Off-shore Outsourced”. This is because marketing is so critical to a business that it requires careful nurturing, personal attention and local management. Further, it requires a deep understanding of local markets that “offshorers” cannot develop sitting half a world away. For this reason, the strongest companies maintain a local marketing staff who can identify with the vision and culture, while researching, communicating, promoting and analyzing with passion.
As an alternative, THE MARKETING ANALYSTS believe that “Local Outsourcing” can offer substantial savings. As a client, your company receives a full staff of part-time employees, highly trained in their 'niche' to produce superior results. In addition, THE MARKETING ANALYSTS has the right people, necessary technology, licensed software, advanced data analytical capability and expertise in website technology, language translation, and business intelligence to produce superior results.
Our staff holds advanced degrees in Marketing, Statistics, Computer Science and Finance and is skilled in the art of converting data into important and actionable results. While we prefer to receive data in Excel file formats, our staff is experienced with the leading report writing
As you evaluate your outsourcing choices, keep in mind that there are advantages to outsourcing and disadvantages of outsourcing. Look at each one of the outsourcing disadvantages listed below and decide what impact that item would have on your business. If the outsourcing disadvantages outweigh the advantages of outsourcing, then you should avoid outsourcing those operations.
1. Loss Of Managerial Control
2. Hidden Costs
3. Threat to Security and Confidentiality
4. Quality Problems
5. Tied to the Financial Well-Being of Another Company
6. Bad Publicity and Ill-Will
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